This is the final Los Angeles Sitecore User Group of 2020. In this episode we talk about Buy Online Pickup in Strore (BOPIS) with Sitecore Commerce and how to measure content ROI to enable data-driven content marketing strategy.
Session #1: Explore BOPIS with Sitecore Commerce
Is “Buy Online Pickup In Store” (BOPIS) your favorite way to shop in 2020? With the pandemic showing little signs of departing soon, let’s see how we can allow the customers to select BOPIS during checkout. In this session, we will talk about the different ways we can implement BOPIS or Curbside Pickup with Sitecore Experience Commerce. Also, as a bonus, see simple tricks to improve the health of your Sitecore Commerce Storefront.
Session #2: Measuring Content ROI
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – an age-old problem in content marketing. Brands struggle to bring strategy into their content marketing play, and even when they do, it is, for the most part, “throwing spaghetti at the wall and hoping it sticks.” This session will cover the new and more accurate way of measuring content effectiveness and ROI and help you eliminate wasted content investments through a data-driven content marketing strategy.