Create an always-on experimentation culture

Vasiliy Fomichev

In Posted

Experimentation has to be continuous to provide an inflow of new personalization use case; however, even split testing requires users to come up with hypotheses, at least until AI automates the entire process. In the meantime, creating a culture of experimentation within an organization will help provide a continuous stream of ideas for things to test and focusing on learnings rather than success will continue motivating the team to come up with radical ideas that can result in significantly higher positive outcomes.